Featured Products

About NÜO

NÜO Athletics believe everyone is an athlete. They create accessible, world-class exercise equipment you can use anywhere. Innovative solutions that rethink working out, save space, time and empower everybody to get fitter, faster and stronger.

NÜO was founded by Tomas Svenberg, a former member of Sweden’s national rowing team who spent years putting in long indoor training hours through even longer Swedish winters. During his journey, Tomas realised that working out in the gym wasn’t enough. If he wanted to be the best, he had to train at home, too. But home gym equipment didn’t meet pro athlete standards. So he got to thinking about making a dumbbell that didn’t need racks of weights or time-consuming, tricky adjustments. A dynamic dumbbell with a wide-band of all-in-one weight options to cater for every type of workout matched to revolutionary twist to choose controls. And yes, it would even be stylish. After decades of research and development, the NÜOBELL was born.

Welcome to the new way of working out.

IN THE MOMENT.

ANYWHERE.

NÜOBELL adjustable dumbbell has a compact, on-demand design that keeps your training fast, fun and fluid. Exercise anywhere. Stay in the moment and switch resistance in an instant – NÜOBELL's weight set allows you to use the same dumbbell for all your exercises.

Take it to the limit without taking up space.